Project Brief: The lodge was a centerpiece of Super Bowl LII in Minneapolis. Welcoming visitors in with north woods-inspired decor, deconstructed cabins were sprinkled through out and anchored the space. Guests enjoyed unique experiences, including a functioning ski gondola transporting purchases, cocoa with personalized marshmallows, bubble hockey, and a snowy touch down zone.

Role / Team: Experiential Designer for Wasserman

Client: Target

Venue: Minneapolis, MN